“Point of Sale Materials” are promotional materials that are used to
communicate product information to the consumers at the point of sale.
There are many types of POSMs .
Some of them are Posters, Dangler,
Dummy Boxes, Shelf Branding - Business branding
, Shelf Talker
, Leaflets printing
Dispenser, Wobblers etc.There is no specific size or shape. It all depends according to the client.
When creating a POSM the process is inclusive. The client should draft a
plan , design and production. Excel Graphics Press
will do its part in making the
point of sales material engaging and explanatory. A point of sale material
should be able to activate the buying mentality of the people.Point of sales
materia has become an integral part of marketers and promoters as this
mode has become the reason for spontaneous purchases. As mentioned
above there is no specific size or shape but POSM's can be classified mainly
as posters,danglers,standees ,bunting and so on.
Posters Danglers Printing
Posters generally come in the following sizes: Large (24” X 36”), Medium
(18” X 24”), Small (11” X 17”), & A4. The quality, theme and other
requirements can be decided by the client. Danglers can be rectangular
piece of thick paper or , it can be a 3-dimensional model of the
product. Standee is placed outside of a store to seek attention . The
different types of standess available are floor standee, rollup standee, cut
out standee, canvas standee, MDF standee, LED Standee, 3D standee
etc. Other POSMs includes stickers
, wobblers, LED window displays,
levitating units, acrylic highlighter displays, etc.
The Dubai based printing and packaging
house will also assist you in
choosing the best material for your product according to the situation . Our
technical and human force is well prepared to prep your sales. Point of
sales can take place any form as counter or floor displays ,Shelf Talker Printing
,lightboxes . The majoor category of items or products that come
under point of sales are the convenience goods. To increase your sales we
will play our part in creating visually exciting materials.